As a trendsetter in the field of interior decoration, Serax regularly engages in collaborations with national and international designers who have an eye for innovative design. To highlight these new collaborations, Serax needed a partner to help spread the word amongst the target audience. Undercast developed a series of communications tools ranging from invitations, catalogues, newspapers to individual designer brochures and flyers. Serax is all about providing designers with a platform for unleashing their creativity. Undercast’s own design concepts reinforce that platform within a strong, unified yet minimalistic approach, giving an instant insight into the individuality of each designer.