Open since June 2000, the Antwerp-based gallery Fifty One Fine Art Photography is the only major art gallery in Belgium devoted exclusively to fine art photography. The gallery maintains a diverse focus ranging from vintage and classical photography to fashion, African and contemporary photography by both young, emerging photographers and established names from the 20th century. In order to maintain a clear structure within this diversity, the gallery’s existing website was in urgent need of an overhaul. Undercast came up with a design and navigation concept which delivers a unified focus without compromising the gallery’s multiple fields of interest. And thanks to Undercast’s customisable content management system, Fifty One Fine Art Photography is able to easily upload and manage their own content within a clear and accessible structure.