The Cole Porter Sessions is the title of the recently released 5-part CD box which pays homage to the great American composer and songwriter, Cole Porter. The collection also features never-before released titles reconstructed on the basis of manuscripts found in New York. To help create a genuine buzz around this landmark event, the producers were on the lookout for an innovative and coordinated approach to all online communications.
Fuelled by Wilfried Van den Brande's enthusiastic and passionate support for this project, Undercast developed a total communications plan linking an interactive website, user-friendly CMS, flyers, newsletters and of course the limited edition CD box itself. An understated, timeless design is brought to life with brightly coloured accents which add a unique flavour to the project. An integrated social media campaign with weekly updates helped create an atmosphere of anticipation and excitement around this very special release. The results speak for themselves.