The City Photographer initiative inspires photographers to pay tribute to the ‘other’, lesser-known side of the city of Antwerp. The project organisers wanted a unique set of communications tools to enable the wider community to follow the evolution of this ground-breaking project online. Undercast came up with the goods in the form of a specially designed website whose fluidity matches the continuous nature of this on-going exhibition held at multiple locations around the city. All images are brought together in the form of a visual archive, a selection of which can be viewed online, or in full at the Felix Pakhuis city archives. The site, however, is more than just a portfolio of images and draws visitors into a virtual journey, allowing them to shadow the city photographers on their own visual pilgrimage throughout the city.