The Coat / Johan Petit

The Borgerhout District Council and 't Werkhuys Cultural Centre needed a poster to advertise their production of Johan Petit’s “The Coat” during Heritage Day 2010. The design conceived and produced by Undercast succeeds in capturing the heart-wrenching story of Akakiej Akakiejevitsj and his struggle to save enough money to buy a coat. Undercast translated the tragic tale into a simple but striking design concept in the form of a torn poster, symbolising the tear in the main character but also the social fabric of which he is a part.


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  • 2009-2010