Foodcareplus, the global provider of specialist logistics services for the food industry, needed a way to boost brand awareness, announce the launch of its new website and generate noise for its presence at the Potato Europe trade fair.
Undercast came up with an original mailing concept that killed all three birds with one stone. Or one potato, we should say. For the mailing consisted of a genuine potato carefully and meticulously “delivered” in a mini “container”, inviting prospects to visit Foodcareplus’ stand at Potato Europe as well as the new website. The website itself welcomes visitors in no fewer than 8 languages (including Japanese and Chinese) and comes with an integrated, user-friendly content management system. Needless to say, the mailing whet the appetites of prospects from around the world.