Logo Expo

When Undercast agreed to the strict submissions guidelines for the Seed Factory in Brussels, someone must have had a few fingers crossed behind their back. After all, what’s the point of rules if they can’t be broken? Displaying logos without any explanation of the surrounding context struck us as a bit of a strange premise. Which is why our submission was bundled under the banner “Do Not Use”. Our way of saying that every design has a purpose and a context.


  • Exhibition
  • Publication
  • 2011